earBuddy: Cord management for your keychain

EarBuddy is a new product from Send Station that offers cord management for your iPod earbuds. Looks like a great idea as I usually spend 3 to 4mins trying to untangling my eadbuds. It can be hooked to your keychain for easy access. At $15 and you get a free song from iTunes, its not a bad deal. Personal I use a set of Sony MDR-E829V that came with a cord management case for $15